Thai Peanut Sauce: Sofi Award Finalist

Posted by Nitar Lohaphaisan on 02nd May 2014

We’re excited to announce that our Thai Peanut Sauce is a sofi Award Finalist!

Since our appearance at the Winter Fancy Food Show 2014 in January, we met the most innovative chefs and their delicious products that boasted shelves of sofi awards. As we glanced over at these silver and gold statues in awe, we made a team pact to one day earn this prestigious award.

What is the sofi Award?

Since 1972, the sofi Awards have honored the best of the best in specialty foods and beverages from members of the Specialty Food Association. The Awards represent culinary innovation across America and around the globe. Finalists are selected at the Association’s offices in New York City by a national panel of specialty food retailers, foodservice professionals and journalists. The winners are selected by retailers and foodservice buyers attending the Summer Fancy Food Show and are announced at a red-carpet ceremony.

What does this mean to us?

When you dream big and back that vision with hard work, it really pays off! We’re so thankful to have our family, staff, friends, and customers to support us since our inception in 2012. This is one step towards our goal of being the gold standard for Thai products and for Ayara Thai to be synonymous with quality, genuine Thai flavors.

What’s next?

We’re off to New York for the final round of judging at the Summer Fancy Food Show! We hope to take home the gold on June 29th at the red carpet ceremony as retail and foodservice buyers vote for their favorite Cooking Sauce or Flavor Enhancer.